Bespoke Strategic Creative

— Direction & Design Services —

Strategy & Design as a function of Business Value-Creation is an inherently intimate and empirical and individualized process. Creating truly resonant, innovative solutions are not possible without tailoring the strategy & design to fit. There is no one-size-fits-all solution — yet the process itself is flexible and robust enough to transform to suit — and so I do not force my clients to fit into a pre-made box, rather we work together to tailor the solution to fit your needs, your vision, and your audience.

Start-up Strategy

1 Week Sprint
  • Day1 Discovery
  • Day2 Vision
  • Day3 MVAudience
  • Day4 MVProduct
  • Day5 Offering

Brand Identity

2 Month Commitment
$10Kper month
  • 1 Discovery
  • 2 Roadmap
  • 3 Verbal Identity
  • 4 Logo
  • 5 Visual Identity
  • 6 Guidelines


$5KMin. Engagement
  • Brand Discovery
  • Brand Naming
  • Brand Roadmap
  • Brand Story
  • Value Proposition
  • Brand Positioning
  • Brand Offering
  • GTM Messaging


$5KMin. Engagment
  • Packaging Design
  • Visual Identity Design
  • User Interface
  • UX Research
  • UX Design
  • Landing Pages
  • Stationary
  • Editorial
  • Book Design


$25per month
  • 5GB Feature one
  • 15 Feature two
  • 50 Feature three


$75per month
  • 5GB Feature one
  • 15 Feature two
  • 50 Feature three

“Clarity Comes Through Articulation.”

David C. Baker


We will apply the methodology across the Brand Design Process framework, to bring together each of the principle brand building components. Empowering you to translate you business strategy into meaningful messaging, story and aspirational identity; to express a distinct & valuable positioning; and craft irresistible offerings & designful experiences, upon which to grow loyal brand-customer & -employee relationships.

Research, observation, exercise, dialog. Asking the right question and listen. We discover origins, ethos, vision, truth, and insights.

Further analysis internally, to capture the wisdom of your team members, until we can define and articulate the brand strategy.

Brand the human connection to build a relationship. Create brand audience personas, brand as person, character, culture of the MVA.

Express the brand's valuable distinction. Articulate a refined understanding of the audience, category, offering, competition, value proposition.

Translate verbal language, vocabulary and meaning into visual language, aesthetic toolbox, art and image direction.

Develop a visual system for for expressing the values, personality, tone, perception, tone to create the right impression on the audience.

When your offer is attuned to your audience, packaged in the identity, with messaging reinforcing the concept, you can identify your Competitive Sustainable Advantage or the category defining must have product or service.

Take Your First Step Towards Aspirational Brand Identity.

Brand Thinking

Essentially, strategy (noun) is a plan to achieve a goal — they say, “if you fail to plan, you plan to fail. As a verb, strategy is more of a bridge between the tactics and the desired results. For each brand or business the primary strategy is one of differentiation. Understanding how you are different & better than the next brands offering a similar, solving the same problem. The integrated & holistic planning process which provides and guides a set of activities or patterns to be applied, to bridge the gaps from business intention to design direction to brand experience.

Human Centric

I enjoy working together closely with my clients on a continuum, to ensure that the execution of the strategy, the implementation of the communication, the tactics — i am there to follow through to guide the strategy and design. This ensure the activation of brand strategy, identity, campaigns excel at expressing the focused value and meaning.

Research Lens

Research guides “how” we frame the context of the problem, and the solution. Paul Rand, said: “Art is in the Framing” — he was certainly right. How we look at something, our perception of the subject/object, is informed by our unique perspective. The more perspectives we can gain and understand, the more well-rounded our understanding will become. Research gives form to human-empathy, insights, and shine light on the path forward.

Crossing Boundaries

As the great design educator Kenneth Hiebert, teaches us; “crossing boundaries — discovering the application of one experience of life to another — is the basis for many of the greatest discoveries.”


For the love of wisdom and study of the fundamental nature of our existence. I am on a Quest to understand the universe & true self. Closely tied to identity and culture, unifying aesthetics & ethics Understanding interplay and relationship of the individual parts of the system, to each other and to the whole.

Cognition & Psychology

Hierarchy of needs. Mirroring & social validation. Contiguity. Psychology of colour. Cognitive bias codex. Gestalt: figure-ground, Law of Proximity, Law of Similarity, Law of Closure, Law of Continuity, Law of Symmetry. Psychology: Von Restorff effect, Hick’s Law, The Principle of Least Effort, The Serial Positioning Effect, The Principle of Perpetual Habit.

Myth & Storytelling

An understanding of archetypes, and how they influence and reflect our lives. And the use of the narrative arc, highlighting moments within a script. Thinking in universal concepts & themes, the golden threads in which we weave the story of time. Recognizing and embracing repeating patterns. The ability to translate dream & the power of invision. The protagonist & antagonist. Fluent in relevant culture and meaning.

Symbology & Metaphor

Cognitive tools used to simplify the process of human information absorption. The workings of figures of speech and association. Figurative language. Cultural symbols representative of meaning & value. Universal language, based on esoteric roots in ancients natural sciences of astrology & hematic wisdoms.

“The Best Way to Predict the Futureis to Design It.”

Buckminster Fuller