Embody Your Brand's Unique Character, Personality and High-Value
This phase involves developing the visual identity of the brand. By creating a consistent and visually appealing brand, we can create a conversation with the target audience and generate interest and loyalty. The identity is the basis for the brand-customer relationship. The brand's visual identity is a critical component of the overall brand experience, created relevancy, and helps the brand stand out in a crowded market.
- Consider Brand Concept
- Understand Brand Positioning
- Evaluate Competitive Landscape
- Audit Current Identity & Perception
- Understand Audience Identity, Aims + Mores
- Consider Brand Story and Personality
- Understand Key Associations, Traits and Emotions to Leverage
- Experiment Expressing Brand Voice with Typography
- Conduct Colour Image Research to Express desired Perception or Lifestyle
- Bring together Image & Type to Support Your Story
- Leverage Symbology and Universal Themes to Create a Container for the Meaning & Value of Brand
- Develop Logotype & Logomark
- Develop Brand Iconograpy in Support of Personality & Tone
- Evolve into Visual Identity System