what i can do for your business
The solution will always be to design and produce effective, on-target, visual communication—be it a website, brochure or visual identity—however, it is only in uncovering and defining the true challenge & opportunity at hand, that enables us to produce touch-points & marketing materials, that truly instigate valuable & meaningful connections for your audience, and provide real advantage to your brand.
Branding & Communication Design
My strength is in visually articulating brand stories—crafting perception via brand identity, developing brand messages, and applying the system to collateral and marketing material, across online & print media.
Branding empowers businesses of all shapes & sizes to position their service or product for success, by framing and solidifying the perception which the audience holds of the brand in their mind.
Your audience will organize, categorize and prioritize your brand in their psyche, based on the information they have gathered from the outward expression and portrayal of the brand. It is this communication of image & message, which provides clues to the value, quality, style, and personality of the brand—this is your brand identity.
Graphic Design & Typography
Through the development of appropriate visual language your brand can speak with an authentic and relevant tone, in order to directly engage with your audience; form a bond; build trust; and ultimately influence—driving their decision to choose your brand above any other.
This visual language, communicated through the collective image/messages thru by the brand identity portray the service or product as relating to a value, mood, quality, style and personality which the audience relates to, identifies with, and strive to be themselves.
It is the combination of design elements, image, type, colour, composition, etc. which builds and reinforces the visual language, which ultimately forms the perception the audience has of the brand, service or product.
Creative Direction & Strategy
I believe design should primarily function well—inform, communicate messages, and engage users/readers, provoking thought and action.
Furthermore, design should provide identification and convey desired perception—be it, high-value; trust; personality; or style—through clarity, detail, simplicity, and beauty.
Influencing your audience to believe intuitively that your services or products are irreplaceable, is an advantage worth investment.
The ability to position your business for success, based on the look & feel of your brand—as perceived through visual language, personality & image—is an asset beyond measure.