Mapping Your Brand's Meaning & Value.
In this phase, we will work to define your brand concept and develop a strategy framework to communicate your distinct meaning & value. The brand roadmap serves as a compass — by which to navigate your journey through the brand design process. Your constellation of significant character & worth, to come back to in order to maintain course, and maintain a deep-focus on the brand's guiding North Star; your core purpose — build upon your long-term vision and supported by the mission (your master plan for creating value), brought to life through your core messages. We will incorporate your core ideology, concept & promise.
- Discover & Define the Business Goals and Objectives
- Uncover Your Brand Truths
- Discover & Define Core Values
- Define and Test the Brand Concept
- Understand Your Point of Difference
- Define Your Reasons To Believe
- Understand Your Brand Personality
- Define & Audit Your Brand Icons
- Distill Your Brand Essence
- Create a Brand Vision Statement
- Express Core Brand Purpose
- Confirm Core Brand Values
- Express Brand Personality
- Articulate Brand Mission Statement
- Refine Minimum Viable Audience
- Express Brand Positioning
- Express Brand Essense