03 — Story


  • Discover Your Bulls-Eye Audience
  • Begin to Understand Where They Are Coming From
  • Uncover Their Identifying Characteristics
  • Discover & Define Their Aims and Desired Outcomes In Life
  • Discover How They Have and Act as a Community
  • Illuminate Their Greatest Challenges, Pains and Jobs
  • Recognize Their Greatest Opportunities and Gains
  • Develop The Core Audience Avatar Profile
  • Map the Bulls-Eye Customer's Journey
  • Express Who They Are
  • Confirm What They Want
  • Articulate How They Behave
  • Compile & Prioritize Their Greatest Pains & Gains
  • Create an Complete Avatar Profile of Your Bulls-Eye Customer That Gets the Most Value from Your Offering