Value CreationthroughBrand Thinking & Design Process.
I've Evolved My Practice Over 20 Years — partnering with inspirited creatives and pioneering principals who value design as a keystone in their culture — helping ambitious entrepreneurs find their truth and share their vision of a brighter-future, by creating a cohesive set of customer-centric stories, products and experiences to embody their unique personality, distinction & value.
—Methodology
A
Vision:Language Provides Meaning.
B
Direction:Meaning Orients Approach.
C
Activation:Approach Informs Creation.
Discover how my unique approach to crafting expressive brands & experiences can help your business stand out — where, you can captivate your audience and craft an irresistible offering, so to command a premium position in the market. →
From vision to fruition, I empower clients to cultivate and capture the power of brand. With strategic focus, clear messaging, and audience empathy, WE can bring brand story and identity to life; through captivating touchstones within a crafted experience, we can ignite the imagination of your audience, delivering profound meaning, belief and value.
From vision to fruition, I empower clients to cultivate and capture the power of brand. With strategic focus, clear messaging, and audience empathy, WE can bring brand identity to life; through captivating touchstones within a crafted experience, we can ignite the imagination of your audience, delivering profound meaning, belief and expression.
Sheldon's meticulous project discovery phase helped us uncover and articulate our unique value propositions, allowing us to develop a compelling brand story. The strategy and roadmap he created were well thought-out and aligned perfectly with our business objectives. Moreover, his ability to capture the essence of our brand in the visual identity, messaging, & website was truly impressive.Jani Mitanovski, CEO Macfanatic
From the discovery sessions to the Brand Roadmap, my first reaction was 'You really get me'. Sheldon's brand strategy process not only helped to distill the brand down into its essence, he gave us our name; he guided me to clarify my vision and exactly how I would tell our story in a visually-thrilling way — and, then he brought the brand to life on my website!Fern Yip, Earthkin Learning
Awesome work Sheldon — looks great! Really super professional and SWAG-FACTOR x 100,000! We're super happy — everything looks really amazing. Your overall work style and attention to detail are admirable. We thank you for putting such effort into our brand, we know it will be the vessel for really great things for our company.Dr. Kim Patrick Murray, Co-Founder Vibr8 Music
Our brand and website refresh has allowed us to stand apart from our competitors. Sheldon’s work has led us to have a recognizable and consistent look to our communications & online presence. We are very happy with how the brand refresh has positively impacted our business — I feel we have truly established our brand which has led us to grow and attract more clientele as a result.Joe Kenney, Founder & CEO — Joe Kenney Consulting Canadian Immigration Specialists
All I can say is WOW! I also really loved the 'Art Direction' document you put together. Bravo! I think the core themes really embody the VIBR8 brand, and will be incredible useful tools for creating the visuals. Celebrating these themes as mind/body/soul, really helps to sell me on the concept — as though it is living and breathing. Very complete and full circle.Kasey Murray, Vibr8 Music
Sheldon, you’re one of the best designers and most insightful people I know!! You dig deep and think far and wide, I really think you’re perfect to work on crafting big, conscientious brands. Love it, everything looks fantastic, so clean! Slava Micic - Director, Ssslava Studio
