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Brand Strategy & Design

I was approached by the partners of "The Intellect Creative" to discover & define the true value and meaning behind their brand, and design a compelling brand identity. During the discovery phase, we agreed there was a great opportunity to simplify and sharpen the brand name. I would go on to lead their team through the brand design process — brand strategy roadmap, art direction and identity design.

Strategic Services

Brand Discovery
Brand Naming
Core Messages
Design Direction
Concept Development
Brand Guidelines

Creative Services

Art Direction
Visual Language
Typography
Illustration
Logo Symbol
Logotype

—I Help Brands Illuminate Strategy & Embody Aspirational Identity.
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F.A.Q.s
Hi, I'm Sheldon — Discerning Brand-Thinking Visual Imagineer — Equal Part Logic & Intuition.
Specializing in brand strategy, identity and experience design process. Helping founders to distill a unique position, express their value, frame an irresistible offer, and craft a meaningful customer-centric story, full of thoughtful interactions & captivating touchstones.
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Design Your Positioning.™

© 2023 Sheldon Lawrie, All rights reserved ——— I acknowledge and am deeply grateful to work, live and play on the unceded, ancestral territories of the Stʼatʼimc Nation.

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