Crafting Your Brand Narrative — All About Your Customer.
In this phase, we develop your brand narrative — the story of your customerʼs journey — from their significant problem, to finding you and achieving success. We will work to define your bulls-eye audience avatar. building the profile around the audience identity, aims and mores, as well as their pains, gains and jobs. We will develop the brand voice, and language to match the customer culture. This phase helps us craft a story that resonates with the target audience and interconnects with the brandʼs purpose, onliness and values. The brand story tells the tale of your ideal customer.
- Discover Your Bulls-Eye Audience
- Begin to Understand Where They Are Coming From
- Uncover Their Identifying Characteristics
- Discover & Define Their Aims and Desired Outcomes In Life
- Discover How They Have and Act as a Community
- Illuminate Their Greatest Challenges, Pains and Jobs
- Recognize Their Greatest Opportunities and Gains
- Develop The Core Audience Avatar Profile
- Map the Bulls-Eye Customer's Journey
- Express Who They Are
- Confirm What They Want
- Articulate How They Behave
- Compile & Prioritize Their Greatest Pains & Gains
- Create an Complete Avatar Profile of Your Bulls-Eye Customer That Gets the Most Value from Your Offering