Brand Audit

→  Brand Design Process

Use These Questions To Help You & Your Team Assess Where You Are and Where You Are Going.

We need to start the conversation with “what are you trying to accomplish?”. We need to step back and look deep inside, to ask better questions of ourselves. If we can better understand your business, your goals and objectives, your intentions and actions — we can better understand what true value you are offering your customers. It's questions that spark ideas and creatively and innovation. Time spent reflecting is never wasted. As the consultant I do not have the answers — I help you find the insights and answers within your self and your team, based on your own expertise. Please share your insights below — there are no wrong answers, here. You will receive a copy of this audit & answers to the your email provided. I will also receive and review your inputs, and reach out to you to schedule a free brand consultation (30–45min remote conference call).

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    Your Business Info

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    Brand Strategy

    What do you believe in as a brand, and how does it guide your decisions and actions?

    If your brand was a person, how would you describe its personality and tone of voice?

    What are the biggest challenges you face in connecting with your customers, and how can your brand help solve these challenges?

    How do you measure success and growth as a brand?

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    Brand Story

    Who are your customers, and what are their goals, challenges, and values?

    What are the biggest challenges your customers face in their daily lives or work, and how can your brand help?

    What makes your brand unique and different from others, and how do you communicate this to your customers?

    What is the greater big-picture solution your brand/offering enables in your customers' lives?

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    Brand Positioning

    What sets your brand apart from competitors, and how do you communicate this to your customers?

    How do you want your customers to perceive your brand, and what values do you want to represent?

    What are the biggest challenges you face in standing out in the market, and how can you overcome them?

    What opportunities do you see for improving your brand's position and better serving your customers?

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    Brand Direction

    How do you visually represent your brand to your customers, and what do you want to communicate through your design language?

    How do you feel about your current visual identity, and are there any aspects you would like to update or improve?

    How can your design language better communicate your brand's values and connect with your customers?

    What specific design elements would you like to incorporate into your brand?

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    Brand Identity

    How do you want your brand to make customers feel, and what emotions do you want to evoke?

    What visual elements best represent your brand, and how do they align with your brand's values and purpose?

    Are there any aspects of your visual identity that need to be updated or refreshed, and how can you do this while staying true to your brand's identity?

    How can your visual identity be optimized to better connect with your customers and build stronger relationships?

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    Brand Offering

    What products or services does your brand currently offer, and how do they address your customers' needs and challenges?

    What sets your brand's offering apart from competitors, and how can you communicate this to your customers?

    What is your unique selling proposition (USP), and how can you ensure it is effectively communicated to customers?

    What opportunities do you see for improving your brand's offering and better serving your customers?

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    Brand Experience

    What are the key touchpoints and experiences customers have with your brand, and how can you make these experiences more positive and memorable?

    How can your brand deliver a seamless, consistent experience across all touchpoints, from online to in-person?

    What specific pain points or challenges do customers experience when interacting with your brand, and how can you address these challenges?

    How can your brand improve the overall customer experience and build stronger, lasting relationships with customers?