02 — Roadmap


  • Discover & Define the Business Goals and Objectives
  • Uncover Your Brand Truths
  • Discover & Define Core Values
  • Define and Test the Brand Concept
  • Understand Your Point of Difference
  • Define Your Reasons To Believe
  • Understand Your Brand Personality
  • Define & Audit Your Brand Icons
  • Distill Your Brand Essence
  • Create a Brand Vision Statement
  • Express Core Brand Purpose
  • Confirm Core Brand Values
  • Express Brand Personality
  • Articulate Brand Mission Statement
  • Refine Minimum Viable Audience
  • Express Brand Positioning
  • Express Brand Essense