Nicholas came to me with a brilliant idea—based on his personal findings from years of study & practice—he wanted to share the simple techniques & profound benefits of meditation, with the masses.
From this idea, arose an equally as bold challenge. How do we define & shape the offering, in order to deliver real meaning & value to the audience—via a service so shrouded in spirituality, mysticism, and inherently intangible.
True to most-all service brand identity challenges, I was hired to make the intangible, tangible—thru the development of a verbal & visual communication system, we would translate the value in his approach to mediation, and make it relevant and accessible to the audience.
I lead the project from concept to implementation, providing: Strategic Direction, Writing, Brand Naming, Brand Identity Design, Art Direction, Illustration, Typography, Web Design & Dev.