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Be Simple Co.

brand identity design

BE SIMPLE CO. is a start-up boutique holistic wellness studio, offering a new path to health & wellness—by providing a unique combination of Pilates & Nutrition—integrating the essential movement, breath, nourishment, and rest.

Working closely with the proprietor, I would act as brand and design consultant, help to define and articulate the brand meaning; design the visual identity through a system of symbol, type + image; as well as design and build a responsive website to reinforce the brand position.