• 1S1D-Web_blog_folio-02
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1 School 1 Day

non-profit visual id

1S1D’s past visual identity was disconnected from the image of the imagine1day charity, not to mention disparate from the emotional power both the cause and the event holds for all involved, potentially limiting the support of the mindful & fashionable audience.

The proposed direction for refreshed online visual identity would lead with the cause, but appeal to the desire of the participants to be fit, and have fun with like minded people. We focused on micro-site with clear value prop and call-to-actions, including revitalized icon, image & type.